I decided to take PRL 408- Social Media because I really believe this class will be beneficial to all aspects of my life and the future of my career. In addition to wanting to become a Public Relations agent, I would like to specialize in social media advertising and designing. I’m really looking forward to adding a more creative aspect to my personal brand so that I stand out amongst other candidates as well.

My original interest to join the PR field stemmed from a robotics club I started in high school. Now, you may be wondering, “What does robotics have to do with digital advertising and marketing? Most robotics nerds don’t have good graphic design skills.” I am here to defy the odds and tell you that I wasn’t really interested in the mechanical side of robotics. I gravitated and fell in love with creating a brand around our robotics team. From advertising for recruitment events to scheduling where to go during our competitions, I planned it all. Since I first started robotics in 2012, I have managed 2 teams, started and coached my own team of 6-9 year-olds, and participated in a 6-week intensive robotics competition. While the league stops after high school, that didn’t slow me down! Since graduating, I’ve volunteered for events and even hosted my own week-long camps for recruitment to the league.

After graduating college with my BBA, I hope to continue working for a company that works closely with children. As I don’t have a specific agency picked out yet, I believe I still have time to narrow down my options before graduation. It’s also not an immediate need, but I also hope to get my Master’s in Business Administration as well. If this career doesn’t work out, I have developed a strong passion for television news anchoring and reporting, and that is my backup career.

Before entering a career such as Marketing/Advertising, I believe everyone should develop their own brand and content. With the introduction of YouTubers and viral influencers, anyone who wants to create content is now able to easier, and encouraged to. It is soo easy to set up a phone with a camera and microphone, do a few edits with any app, and post a video on youtube or Facebook, even Instagram now has these flexible capabilities. Anyone can create an introduction video and easily post and share it so everyone gets to know you, building your personal brand. From these small steps of learning how to show yourself off, one will appear more professional in front of employers, as well as the general public, by random google searches.

My LinkedIn profile can be found here.