Are you allin4uc? Utica College released a campaign for the month of October encouraging donors to be “All In” for various campaigns, in correlation with the 75th anniversary. Students, parents, teachers, grandparents, siblings, alumni, faculty, and staff all donated for raising a total of $118,200 for different organizations and clubs. Each campaign was categorized into three categories based on what they stand for and their main operating focus. Donors were able to choose UC Pioneer Athletics Challenge, Diversity, Equity, and Inclusion Initiatives, and ALLIN4UC- Academics. While the two-week push for donors didn’t work well for the general public, Once the campaign got into the hands of big donors, the stretch of funds multiplied. Utica put out different incentives, encouraging donors to give $75, and they would send you a pair of anniversary socks. Anyone willing to donate $50 got a branded face mask for UC.

The campaign was intended to raise more funds for organizations on campus. While the small organizations rolled out with their plan to raise funds, making small videos, introduction posts, promotion pleas, I believe the college as a whole didn’t promote the campaign enough in advance, getting the community excited and interested, saving up for this campaign. When churches run a penny fund, members are aware and are saving for the event year-round. When allin4uc was launched, there was only a three-week prime time, where campaigns had a week to promote, and two weeks to get members to donate. While there may have been a plan in the marketing department, it wasn’t displayed to the people well and seemed very quick.

The metric used to measure how well this campaign performed can easily be identified by the monetary value that was raised at the end of the campaign. Using the SMART goals to evaluate this campaign, it was very specific when laying out the plan, as well as had a measureable goal and with a month’s time of achieving it, was attainable. Being that this campaign launched during the 75th anniversary year gave people a reason to give more than what they may have given, with incentives as well. This campaign was followed with the launch of the five year plan, Thrive On, allowing donors to continue their giving.