“Sally sells seashells by the seashore. She sells seashells on the seashell shore. The seashells she sells are seashore shells.” A very common tongue twister all of us have grown up on, and I’m sure you started reciting as soon as you saw the first line. Squarespace brought back these memories back for many of us incorporating Zendaya, Andre3000, and entrepreneurs.
“[Squarespace] exists to help people with creative ideas stand out and succeed. [They] have created a modern platform that enables millions to build a brand, share their stories, and transact with their customers in an impactful and beautiful online presence.”
This commercial while blatantly advertising for Squarespace also advertises Zendaya and Andre3000’s personal brand. When viewers see this celebrity and influencer they can relate and recognize Zendaya whether they grew up watching her Disney shows, followed her through to HBO shows, or became a fan of her Peacock series, they will hopefully now associate her personal branding with Squarespace. The marketers of Squarespace understand that the target audience for Zendaya aged with her career, so the former Disney fans are now young entrepreneurs ready to start their businesses.
Scrolling through Twitter and Facebook looking for consumer responses, there is nothing but positive feedback after people are finding it. Creators are using the hashtags #Zendaya and #Andre3000.
Facebook user and Squarespace business owner Simply Laurie Photography commented on the release of this commercial saying “I love it! And I love my website!”
In response to the release and collaboration of this dynamic branding, Squarespace has been gaining noticeable PR coverage. In an article posted by Entertainment Weekly, reporter Joey Nolfi quoted Zendaya. “As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” Fans replied to this article on Twitter with “Kind of classy” (@blackspn).
Observing all comments and feedback from people, the response is nothing but positive, I haven’t seen a negative comment towards the advertisement or company yet.
Looking at the celebrities pages, Twitter user @Outkast, also known as rapper Andre3000, narrates the commercial, and has put out tweets also promoting the ad, as well as using the hashtags.
Overall this commercial will bring viewers back to their childhood, and has a nostalgic feel to it. I think the Planet Fitness commercial will get people talking, both positively and negatively, with their incorporation of Lindsey Lohan. After searching for an ad, it definitely is receiving feedback, as many people weren’t expecting this collaboration, and are excited for the real commercial after these teasers.
Bushels of Fun 