Stories. Everyone loves hearing personal stories. It makes a business more personable, and people love getting to know the community. Utica started to do our stories, placing a spotlight on the students, alumni, and faculty of Utica, but from my browsing on social media, they did not advertise or take advantage of the audience influenced by these platforms.
So, I took the stories and pictures from the Utica.edu website and created an Instagram series that Utica University could potentially use, and obviously get more followers, just from this campaign.
This first post would be a teaser to the series to come and encourage the audience to post their own stories, using the hashtag. I’m surprised that after an Instagram search, Utica University hasn’t used this slogan for the promotion of the stories and any college marketing. They recently started branding the phrase “We want to know you.” on billboards, Facebook ads, as well as print issues.
Sharing these personal stories will make use of the #OurMooseTracks and start building a brand around the first few stories. Maybe the branding of the association will trigger people’s memory with the common ice cream flavor.
That being said, this campaign should be released around college graduation time, where alumni can post their stories, and encourage recent graduates to post their graduation pictures, as well as their future plans, whether it’s into the field, or internships. Using the #OurMooseTracks will allow the university to find these monumental pictures and, with permission, use these for marketing and success stories.
Bushels of Fun 