Barnhart, B. (2020, March 31). Social media crisis plan: What to do when things go wrong.sproutsocial. Retrieved March 2, 2022, from here.

As social media is an ever-growing platform that companies can use to market products and track the click-through rate of their customers, it is also a threat to companies because users are encouraged to give their honest and truthful opinion, and it will spread faster. The article written by Brent Barnhart on sproutsocial highlights a few of the many negative comments taking social media by storm, creating communities of common people who have similar issues.

The story that stuck out to me and made me want to do more background research on it was Ayesha with DevaCurl. Knowing it was a sixteen-minute video as well as my attention span, I was not expecting to be entertained or even still paying attention halfway through, but I now want to know more of her story, and her hair journey after DevaCurl. I found it intriguing that she was a devoted, completely free advertiser who, after being so loyal to the brand for 6 years, found the product and company to be a lie. I can’t imagine what position the company is in, Ayesha herself and with her all-inclusive personal branding for free, has turned from an opportunity for the company to embark on new platforms, and is now a threat that the company has to amend her comments, and prove themselves correct that their products are damage free.

Personally starting to grow my hair journey, I have never heard of this brand and their product line. After reading this article and seeing the proof of the damage and the statistical numbers from how many women these products affected, it leads me to some suspicion when purchasing these products.

New visitors who come across devacurl.com/us see the first product as a hairdryer designed for curly hair. While this may be a coincidence, maybe the web design team was not in favor of the scandal, and to deter that from being the face of the company, chose to direct the consumer’s attention towards tools, then products. ‘The initial impression of the unique design of this hair dryer could distract the customer from our harmful products.’ But it could just be a coincidence…

As with many POS websites, there is an email subscription pop-up. The timing of this one seems very sudden, as another distraction. I may be a conspiracy theorist, as Ayesha posted her original video over 2 years ago, and testing trials and compensation have persisted since then. Once the large public is impacted by a traumatic event such as this, it’s hard to forget.