While some people have an addiction to coffee, Amazon, food, and shopping online, I personally am a frequent flyer of the popular clothing site Shein. I also may have an addiction to coffee and Dunkin purchases, but today we will focus on Shein’s marketing through social media, and which platforms they use.
While scrolling through my Instagram this weekend, I came across the following ads for Shein. This was on Instagram, which I believe is the platform Shein gets the most traffic on. Given that their target audience for their clothing is the younger audience, they utilize Instagram and Tik Tok the most. I recently made a few purchases at Shein, and the company’s marketing team strategically used my ‘cookies’ to suggest these pieces for my next purchase.
The name of the account was sheincurve, which is something that may turn me away, but looking at the pieces suggested to me, I was interested in them and did scroll to find out more. With spring on the way and the warmer weather coming, these outfits were appealing and I may purchase a few in the future.
Bushels of Fun 